The story behind our rising sun—and what it means for vet med
At Veterinary Solut!ons Services, we’re just getting started—but our purpose has never felt clearer.
We exist to help veterinary teams grow stronger: to build sustainable leadership, to nurture healthier cultures, and to support the people behind the profession in ways that truly matter.
But recently, that mission took on a deeper meaning.
Just a few weeks ago, one of our founders experienced a devastating loss—the suicide of a beloved friend, colleague, and veterinary business partner.
It was heartbreaking. And while we continue to hold that grief with care, it has reaffirmed something we’ve always known:
- This work isn’t just about systems.
- It’s about people.
- It’s about hope.
- And it’s about the belief that healing and transformation are always possible.
From Bright Ideas to Brave Action
Our original lightbulb logo stood for clarity, creativity, and the power of insight to spark change. That energy still drives us.
But what we’ve witnessed—and lived—has shown us that light alone isn’t enough.
We need warmth. We need momentum. We need the reminder that no matter what we’ve faced, there’s always another way forward.
We’re not just here to help teams see the path.
We’re here to help them rise and walk it—with confidence, connection, and support.
What the Rising Sun Represents
Our new logo features a rising sun, still anchored by our signature exclamation mark—a symbol of urgency, clarity, and voice.
This sun reflects what we believe is possible—and deserved—for every veterinary professional:
- A new day – fresh starts, renewed energy, and the belief that better is always within reach
- Vitality and clarity – where purpose fuels action, and wellbeing is a strength—not a sacrifice
- Momentum – real, lasting change begins with small steps taken boldly
- Voice and urgency – every leader deserves to be heard, supported, and empowered to lead with heart
This rising sun is a reminder:
We are capable of transformation. We are allowed to thrive. We are not alone in the work of rising.
Honoring the Pressure We Don’t Always Name
The veterinarian we lost was brilliant, compassionate, and deeply admired.
She carried what so many in this profession quietly struggle with—the belief that she had to be perfect, to never make a mistake, to carry the weight without asking for help. When a personal and unexpected challenge arose, she didn’t reach out for support—and we will never be able to tell her that we were here, and that we would have gone through it together.
That weight—the kind carried in silence—is something we’re committed to changing. Because no one should feel like they have to face hard things alone.
There is always a next step. Always support. Always the possibility of renewal.
This Isn’t Just a Logo. It’s a Promise.
This rising sun is more than a new look.
It’s a quiet, steadfast promise:
- We will keep showing up.
- We will keep doing the work.
- We will keep believing in something better for veterinary medicine.
Whether you’re leading a hospital, navigating a hard season, or dreaming about what’s next—
We’re here. We’re rising. And we’ll keep rising, together.
A new day begins now.
The sun is rising.
And we rise with it.